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Read this book and gain twenty years experience in how to think like a creative, act like a businessman, and design like a god. This book is practical and immediate, without being condescending or overly technical. Know Your Onions gives away the secrets of graphic design.
- Sales Rank: #26017 in Books
- Published on: 2012-01-31
- Original language: English
- Number of items: 1
- Dimensions: 7.75" h x 5.75" w x .25" l, .79 pounds
- Binding: Paperback
- 185 pages
About the Author
Drew de Soto: Proprietor of Nancy Victor Gallery and Director of Navig8 Ltd
Most helpful customer reviews
3 of 3 people found the following review helpful.
"Mock people who do not have a system." Engaging and Helpful Advice for Designers (Especially Print Designers)
By Ken D. Thomas
Drew is Proprietor of Nancy Victor Gallery and Director of Navig8 Ltd. His focus in this book is on working with clients to create high end print materials, however there is much for any designer to glean from his discussion of process. The book is delightfully written, with such advice as:
"Always name your files properly and consistently.
Use an intuitive folder structure.
Test your system; if a complete stranger was to open your job folder, would they know which was the most up-to-date version?
Mock people who do not have a system."
Of interest to all designers (especially those who work with clients) are his chapters on creative process, working with clients, conceptual sketching, color, and typography. Of special interest to designers who work in print are chapters on paper, the printing process, and binding.
8 of 8 people found the following review helpful.
I love this book!
By brikolar
This book has a lot of useful information and it is so easy to read. I feel like he is talking one on one with you. He tells you obvious things that you would have never thought about. The book is well made and every page is bursting with information to help you with your graphic design career. I recommend this book to anyone in the graphic design field.
0 of 0 people found the following review helpful.
A Good Survey of Graphic Design Concepts
By Mark A. Van Hecke
I was not as impressed with this version of Know Your Onions as I was with the web design version. De Soto's text is very engaging, but seems to meander through graphic design concepts, highlighting some and truncating others. For general graphic design concepts, it is perhaps a good book, but it might be tough for a novice designer to understand.
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