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Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time.
Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work.
The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs.
This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the buzz free publicity about your product or service whether online or off.
In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management.
In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas.
Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you.
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
- Sales Rank: #3441715 in Books
- Brand: Brand: Atlantic Publishing Group Inc.
- Published on: 2008-04-01
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .80" w x 6.00" l, .80 pounds
- Binding: Paperback
- 288 pages
- Used Book in Good Condition
Most helpful customer reviews
2 of 2 people found the following review helpful.
Help for you to build WOMM into your marketing plan so your company can leverage Word-of-Mouth advertising to maximum benefit!
By Jeff Lippincott
Nice book. It is well written and well outlined. It explains pretty clearly what you can do to get free publicity for your product or service and how to create buzz. It has 12 chapters and two appendices:
0. Introduction to Word of Mouth Marketing (WOMM)
1. First words - 5 advantages of WOMM
2. The C-word - The customer is king
3. The B-word - Buzz
4. Virtual words - Internet marketing
5. All the world's a stage - Affiliate marketing
6. For words - Viral marketing
7. Is that even a word? - Blogs
8. In words and out words - Email marketing
9. A word from our sponsors - Chapters 6-8, but for NPOs
10. The F-word - False, fake, and forthright
11. Bad words - Monitor negative buzz
12. Conclusion - Famous last words
A. Proven secrets and tips from WOMM
B. More types of low cost (or free) WOMM campaigns
There are many different types of marketing plans. Some are pretty much just advertising plans. Others are personal networking plans. Some are stickly Internet-based, i.e., Internet marketing. While others involve public speaking and doing seminars and workshops for a fee or free. The one that tends to touch upon all of these different styles of marketing is Word-of-Mouth (WOMM).
In this book you learn about the 5 steps to successful WOMM:
>>Find all the right people
>>Massage your message (give people something to talk about)
>>Give "the message/talk" away (send out free samples)
>>Pass "the talk" out (blog, viral campaign, reviews ...)
>>Stay on track
The author covers a lot of angles in this book when it comes to WOMM. I think it is definitely a worthwhile read for any small business owner who wants to reevaluate their company's marketing plan and make sure it is using WOMM to its fullest potential. 4 stars!
PS. I just read and posted a review for "Dirty Little Secrets of Buzz" (ISBN: 9781402213373). In my humble opinion, the instant book being reviewed should be read along with Dirty Little Secrets. Both books compliment each other.
0 of 0 people found the following review helpful.
Informative and highly recommended!
By A. Pohren
What do you take more to heart - word of mouth enthusiasm or simply reading words. I, for one, trust and am more apt to follow-up on an enthusiastic endorsement from a friend, family member or an "average joe" who has used a product. Are you more willing to believe what someone tells you in conversation, or someone who is paid to advertise something? How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization With Little or No Money is an excellent and entertaining guide on the effectiveness of word-of-mouth advertising, rather than costly promotional options.
In today's economy, money is a slim commodity and yet in order to grow and even stabilize your business, you must have advertising. You decide what is more appealing: spending thousands of dollars and getting equal, or possibly less, positive exposure to your business or have people sing your business and/or products praises with no cost word-of-mouth. This should be a no hesitation answer. However, even though you may know which route you would rather go, you may not know exactly how or where to start.
How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization With Little or No Money By Lynn Thorne, takes the reader step-by-step into every aspect of marketing and publicizing, from beginning to follow-ups and customer service. This is a true indispensable guide for every business person and one that will be used again and again. As an extra bonus, How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization With Little or No Money is an enjoyable read, rather than a drawn out, hair-pulling, yawn-inducing instruction guide. Informative, educational, effective and entertaining. There is no other way to go and readers of this book will cherish it as their business flourishes without their pocketbooks screaming out in pain. Highly recommend!
0 of 0 people found the following review helpful.
A Small Business Life Saver
By Walty
This book was a lifesaver for my small business, which was losing revenue due to the slower economy. I needed to attract more customers. But with my marketing budget depleted, I could not afford to increase the print advertising I traditionally depended on for new business. Word-of-Mouth Advertising Online and Off reveals why traditional advertising is failing, outdated, and has--in an effort to change with the times--given way to newer, more effective and economically sound forms of marketing.
I used to think that word-of-mouth just occurred naturally. But the book explains that since consumers have become the marketers, or a "public of one," creating effective "buzz" makes word-of-mouth advertising the perfect weapon for enabling small businesses, and any organization (including nonprofits), to be giant players in any industry. The information on the value of utilizing the Internet for low- to no-cost advertising is particularly useful and inspiring. Other informative chapters in Word-of-Mouth Advertising, Online and Off also explain:
-Why the marketing industry doesn't want you to read this book.
-Why 82 percent of Inc.'s 500 is already using word-of-mouth advertising.
-The five steps to creating word-of-mouth.
-The difference between marketing and advertising.
-The five steps to ultimate marketing buzz.
-Why author Andy Sernovitz says, "Word-of-mouth is the most profitable
marketing you can do."
Despite the exhaustive research and referenced information, this book is easy to read and understand because of the author's concise style, organization and sense of humor. The chapter summaries, topical examples and case studies, advice from established experts, and comprehensive glossary and index make this book a highly effective and valuable marketing resource and reference tool. I have no doubt that buying this book was one of the best investments for my business.
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